Guide to Search Engine Optimization
To optimize your website, you need to ask 3 questions:
1. How are people searching for my products and/or services?
2. Which sites are winning for those searches, and why?
3. Which searches can I win?
After you've done with search of phrases that are potentially win, you are ready to create a optimization plan for your website.
Firstly, go through your website and determine whether you have significant content already developed that matches closely with the keyword phrases you have identified. At a minimum, you need well written and useful content for each keyword you have chosen. Each page should be entirely focused on exactly one keyword.An excellent example is a page from an encyclopedia. For competitive keyword phrases, you will likely need to devote entire sections of your site to winning just one phrase.
Steps Involved in Search Engine Optimization-
- Keyword Research
We believe in detailed working throughout the process, beginning with researching, finding and analyzing the right keywords and phrases to suit your website theme. Based on this research, we use appropriate keywords to draw a relevant and targeted traffic to your website.
- Competition Analysis
Our aim is to identify appropriate keywords for your website, which when used, give your website an increased traffic, but lesser competition. With our in depth analysis and constant monitoring of the market, we make your website well equipped to cope up and grow using the suitable tactics, which place your company ahead of its competitors.
- On Page SEO
On Page SEO basically deals with editing web pages, web titles and Meta tags and optimizing the site’s structure and layout, making it the website search engine friendly. If the site is well structured, with simple coding, it aids in making the indexing process more regular and faster.
- Content Enhancement
Content enhancement is an on-page factor which means, creating new and optimized web pages for your target market and also, regular updating of the existing web pages, as fresh content is always welcome by all search engines. We lay stress on the originality and authenticity of the content, as the more original the content, the more is the weightage given to it by the search engines.
- Link Building and Link Popularity
Link building is an off-page factor which deals in providing relevant content links to your website from popular, content-rich web sites, which are related to or are of the same theme as your website. This is an integral part of the SEO process and accounts for about approx. 70% weightage in achieving top search engine rankings if blended suitably with other “on-page” factors such as content optimization, Meta tag optimization etc.
- Submission to Major Search Engines and Directories
We regularly submit your website to a number of search engines and directories, as this ensures proper and regular indexing of your website and all its important pages in a search engine’s database. Directories such as DMOZ play an important role in providing extra weightage to a website, as all the major search engines consider these directory listings as a criterion to rank results. But since DMOZ is managed by human editors, we can only create a balanced and innovative search engine friendly web site and submit it with DMOZ, leaving the rest to the its editors.
- Monthly Maintenance and Reporting
After going through all the above mentioned steps to achieve a high ranking of your site, we consider this last step very crucial, as it deals in maintaining that ranking and further increasing it by regular upgrading and updating in accordance with the changing algorithms of the search engines. Our SEO team goes for an in depth analysis to stay up to date with all search engine activities and continuously monitor your web site progress, with our main aim to keep it amongst the top positions on the relevant search results.
Your Search Engine Optimization Plan
A complete guide to search engine optimization would be book-length, and would be out of date as soon as it was published, but here are several tips for building a website with search engine optimization in mind:
1. Every page on your site must have a unique HTML title tag, meta keywords tag, and meta description tag.
2. Follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.
3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.
4. Build a text site map, and link to it from every page of your site.
5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.
6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.
7. Be patient. A search engine optimization project can take quite some time to work.
After you've identified a number of search phrases that are potentially winnable, you are ready to create a search engine optimization plan for your website.
First, review your website and determine whether you have significant content already developed that correlates closely with the keyword phrases you have identified. At a minimum, you need one page of well-written and useful content for each keyword family you have chosen. Each page should be entirely focused on exactly one keyword family. An excellent example is a page from an encyclopedia. For competitive keyword phrases, you will likely need to devote entire sections of your site to winning just one phrase.
Your Search Engine Optimization Plan
A complete guide to search engine optimization would be book-length, and would be out of date as soon as it was published, but here are several tips for building a website with search engine optimization in mind:
1. Every page on your site must have a unique HTML title tag, meta keywords tag, and meta description tag.
2. Follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.
3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.
4. Build a text site map, and link to it from every page of your site.
5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.
6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.
7. Be patient. A search engine optimization project can take quite some time to work.
For Google's suggestions on search engine optimization, see Google Information for Webmasters - Webmaster Guidelines.
Search Engines Explained
Follow the links below to read detailed analysis of and get search engine optimization tips for each of the major search engines. You will learn about the multi-layered relationships that exist between search engines, how they create their rank-ordered listings of websites, and how to submit your website to each search engine. Formulate your submissions strategy after you've studied. When you have progressed through the entire guide, take the search engine optimization quiz. See if you're an expert!
1. AllTheWeb.com
2. AltaVista
3. AOL
4. Ask.com
5. Ask Jeeves
6. Direct Hit
7. DogPile
8. Enhance
9. Excite
10. Froogle
11. Gimpsy
12. Google
13. HotBot
14. Inktomi
15. iWon
16. JoeAnt
17. LookSmart
18. Lycos
19. MSN
20. Netscape
21. Open Directory (DMOZ)
22. Overture
23. Teoma
24. WebCrawler
25. Yahoo!
26. Zeal
27. Take the Quiz
